Apple: 'Unsigned Stories'
This brief challenged me to work in a team to explore the narrative of an unsigned artist.
Focusing on the artists Intalekt, we established that his child-like imagination inspired the creation of his song ‘Peace,’ that has 1 million plays on Spotify. With influences from his favourite childhood cartoon 'Hey Arnold' we developed his very own cartoon that features his road and sheds light into how his imagination can inspire his music.
Our work was then pitched and exhibited at apple headquarters.
Role: Creative Direction, Animation.