Mozilla: 'IMPACT'

 Mozilla, the creators of Firefox challenged myself and my creative partner at the time, to find an engaging way to start a conversation about artificial intelligence between 15 - 35 year olds from all over the world.

We aimed to change perceptions of artificial intelligence from robots to the huge helpful part it plays in our lives today. We knew our solution aimed to be engaging and lighthearted to make an otherwise complex subject digestible. This led us to the idea of 'Impact' - A playful way to build an understanding.

Our idea was selected out of 24 other pitches. We were then commissioned by Mozilla, as the company wanted us to bring our idea to life and display it at MozFest 2019. 

Role: Idea’s person, creative direction, video editor.

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info.georgiaarmstrong@gmail.com